How was a stay at home mother with no formal business training and not a lot of cash able to start one of Australia’s most successful private companies? According to Fernwood Fitness Founder and refreshingly humble entrepreneur Diana Williams, it was just good, old fashioned hard work. From modest beginnings in a Bendigo schoolroom nearly 30 years ago, she would turn her first female-only health club into a nationwide enterprise of some 68 clubs, with over 2,000 employees.