Stylist Claudine Calliebot, is by far one of the edgiest 50-plus women in Geelong. Not one for the white capri pant and floral tunics that normally adorn those living so close to the coast, she is turning heads with her unique take on femme-punk, and has recently collaborated with some of the country’s hottest new designers, including Geelong’s very own Birdskin.

How was a stay at home mother with no formal business training and not a lot of cash able to start one of Australia’s most successful private companies? According to Fernwood Fitness Founder and refreshingly humble entrepreneur Diana Williams, it was just good, old fashioned hard work. From modest beginnings in a Bendigo schoolroom nearly 30 years ago, she would turn her first female-only health club into a nationwide enterprise of some 68 clubs, with over 2,000 employees.