With competition frantic for sales in the beauty industry, marketing departments of major beauty brands are busy vying for your dollar, and are lately even promising to deliver the ‘anti-ageing’ effects of stem cells in a convenient take-home bottle.
Despite what some excitable advertisers might claim, there’s no miracle cream that can turn back the clock. Though that’s not to say you simply have to accept the ever incresing number of lines on your face as the years accumulate. Taking good care of your skin, and using a few of these simple techniques to slow down the effects of ageing will let your natural beauty shine through, whatever your number.
There are plenty of things to be anti. Anti-discrimination, anti-oppression, anti-drugs, anti-poverty.. But ageing isn’t one of them.
Jamie Lee Curtis
Broad is the premier publication dedicated to the life, style and beauty needs of mature Australian women. We put women aged 50-plus centre stage, to disrupt the stereotype of ageing through quality journalism and a design lens that embraces the beauty of being older.
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