Despite being labeled as digitally ‘out-of-touch’ research shows baby boomers are spending more time online than any other generation, viewing social media as having a positive impact on their lives. It should come as no surprise that Facebook is the most popular social hangout for women over fifty in Australia, but for those of us that might not be as au fait on the interwebs as we would like, Deborah Chambers proffers a little insight as to how social media just like a millenial.
Increasingly, women over fifty are turning to alternative, supplementary income streams such as Airbnb, to assist with the rising cost of living. As a result, mature women are the fastest growing segment in this unique hosting community, and are often the highest rated hosts on the platform. Our own Airbnb aficionado, Nadine Cresswell-Myatt takes a look at some of the benefits of becoming an Airbnb host, and the many ways it is empowering older women financially.
Broad is the premier publication dedicated to the life, style and beauty needs of mature Australian women. We put women aged 50-plus centre stage, to disrupt the stereotype of ageing through quality journalism and a design lens that embraces the beauty of being older.
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